TwineSocial has a extremely powerful and flexible rules-based Social Routing Engine. You can configure it to do many things, such as:

Route all social media that contains the hashtag #superbowl to the Superbowl Collection"
Route all Tweets from @brettfavre to the Packers Collection"
Route all Videos with at least 25 Views to the Top Videos Collection"
Route all Facebook Posts containing the phrase "great service" or "awesome" to the "What Customers Say" Collection

Rules are available during your Free Trial, and on our more advanced plans.